The Euroleague has announced a remarkable surge in both global viewership and in-arena attendance, setting new historical records for the current season. For the first 25 games, worldwide TV viewership, including live and deferred broadcasts, reached an impressive 122.8 million viewers. This signifies an 82% increase compared to the same period in the previous season.
The growth in live viewership was particularly pronounced in key international markets, highlighting the competition’s expanding global appeal. The Balkans led the charge with a spectacular 103% increase, while Italy and Israel showed strong progress, with 77% and 76% growth respectively. France saw a 23% rise, Turkey and Spain experienced 16% and 10% increases, and Germany maintained its cumulative audience despite having one fewer representative in the league.
The Euroleague’s social media ecosystem has also reached unprecedented heights, boasting a total of 47.1 million followers across the league and participating clubs. Official Euroleague platforms surpassed one billion video views, accumulating an impressive 1.49 billion views during the regular season, with over 3 billion impressions.
This significant growth is consistent with the upward trend observed over the past five seasons. Since the 2021-22 season, official Euroleague platforms (Facebook, Instagram, TikTok, X, and YouTube) have recorded double-digit or triple-digit increases across all key performance indicators. Compared to the 2021-22 regular season, total reach has grown by 215%, impressions have surged by 478%, and video views have exploded by 1067%. Engagement has also seen substantial growth, with a 319% increase in interactions, and the total follower base has expanded by 80%.
Furthermore, attendance at regular season EuroLeague games has reached new peaks, setting a historic record with 3,251,706 spectators filling the arenas, averaging 8,557 spectators per game. This represents an increase of 232,652 fans compared to the previous season, an 8% rise. This record could have been even higher, as several clubs, including those from Tel Aviv and Dubai, were forced to relocate their home games due to external circumstances, often with reduced capacity, behind closed doors, or with no spectators.
According to BasketNews calculations, Panathinaikos recorded the highest attendance to date, including playoffs, with 18,548 spectators per game, followed by Crvena Zvezda with 17,901 and Partizan with 15,280. Among the French teams, ASVEL ranked 11th with 7,537 spectators, Paris was 12th with 7,046, and Monaco was 19th with 4,464.
English Translation:
The Euroleague has reached new heights in spectator and viewership records.
Over the first 25 game days, global TV viewership (live + deferred) hit 122.8 million viewers, an 82% increase from the same period last season. Live audience growth was particularly notable in key markets, underscoring the competition’s growing international appeal. The Balkans saw a dramatic 103% rise, while Italy and Israel showed strong progress at 77% and 76% respectively. France experienced a 23% increase, Turkey and Spain grew by 16% and 10%, and Germany maintained its cumulative audience despite having one fewer representative.
For the first time in its history, the Euroleague’s social media ecosystem reached a total of 47.1 million followers (league + participating clubs). Official Euroleague platforms surpassed one billion video views, reaching an impressive 1.49 billion views during the regular season, with over 3 billion impressions.
This strong growth continues the trend observed over the past five seasons. Since the 2021-22 season, official Euroleague platforms (Facebook, Instagram, TikTok, X, and YouTube) have recorded double or triple-digit increases across all key performance indicators. Compared to the 2021-22 regular season, total reach increased by 215%, impressions soared by 478%, and video views exploded by 1067%. Engagement also grew significantly, up 319%, while the total follower base expanded by 80%.
Finally, attendance at EuroLeague regular season games reached unprecedented levels, setting a new historical record with 3,251,706 spectators in arenas, averaging 8,557 spectators per game. This represents an increase of 232,652 fans compared to the previous season, an 8% progression. This record could have been even higher: several clubs (the two from Tel Aviv and Dubai) had to move their home games during the season, often with reduced capacity, without spectators, or behind closed doors due to external circumstances.
According to BasketNews calculations, Panathinaikos recorded the highest attendance to date, including playoffs, with 18,548 spectators, ahead of Crvena Zvezda with 17,901 and Partizan with 15,280. ASVEL (7,537) is 11th, Paris (7,046) is 12th, and Monaco (4,464) is 19th.
