The French national football team has officially unveiled its new jerseys for the 2026 World Cup. These kits were launched by their equipment supplier, Nike, as part of an advertising campaign ironically titled ‘Braquage’ (meaning ‘Heist’ or ‘Robbery’). However, the high cost of these new official tunics is sparking significant discontent among supporters of Les Bleus. A spokesperson for the fan group ‘Irrésistibles Français’ voiced their strong dissatisfaction, echoing the sentiment that the chosen campaign name, ‘Braquage,’ perfectly describes the pricing.
